Join the Institute, On Demand, at $349/month before the price rises in

0days
00hrs
00min
00sec
Join now
Jenny speaking on a panel at The Event Planner Expo

Now showing · New videos every week

The Experiential Strategist on YouTube.

Opinionated, educational, and built for the events industry. The strategy behind experiences that work, and how to make the move from planner to strategist.

On the channel

Get off the Planner Plateau™, one video at a time.

01

How brands use events

The strategy behind experiences that build real connection.

02

What’s changing

Where experiential marketing and events are headed next.

03

Designing for outcomes

How to build measurable results into every experience.

04

Planner to strategist

How to position yourself for corporate and brand work.

Jenny Howard-Maxwell thinking at her desk in front of her JHM wall
In the studio, where every episode starts
Jenny on the red carpet at The Event Planner Expo 2025
The Event Planner Expo, New York, 2025

The channel is growing. Get in early.

Subscribe for new videos every week, or go deeper with the free quiz and The Tuesday Edge.