The lead story
Stop executing someone else’s vision. Start shaping it.
By Jenny Howard-Maxwell, CPES
The Tuesday Edge is for event professionals who are ready to stop executing someone else’s vision and start shaping it. Each week, I break down one strategy you can put to work right away.
That might be positioning yourself with brands, designing experiences around measurable outcomes, proving ROI to decision-makers, or pricing your expertise like the strategist you are.
You’ll also get a look at what’s happening in experiential marketing and the events industry, and what it means for your career and your business.
It’s short enough to read over coffee, and practical enough to change how you work. If you’re serious about getting off the Planner Plateau™, it’s the best way to start your week.