Become the Event Strategist
Your Organization Actually Needs
Professional education for experiential marketing and event ROI so you can connect execution to strategy and business impact
You already know how to execute.
The Edgucation Institute helps you lead.
Not with more templates, but with a strategic system that gives you purpose, language, and proof.
You are exceptional at execution.
You manage details others miss. You solve problems in real time. You make events happen under pressure.
And yet, when leadership asks:
What was the business impact?
How did this support our goals?
What did we get for the investment?
You are expected to answer in a language you were never taught.
This is not a talent problem. It is an education gap.
Events are not expenses. They are strategic business tools.
But most event professionals were trained to plan logistics, not to think like strategists.
The Edgucation Institute exists to close the gap between execution and strategy so event and marketing professionals can:
Design experiences with clear purpose ✔️
Trigger intentional emotional outcomes ✔️
Connect experiences to measurable business impact ✔️
Communicate value in leadership language ✔️
All‑Access Enrollment Includes:
1. Purpose to Profit
A foundational session introducing how experiential strategy connects to business outcomes.
2. The Competitive Edge: From Event Planner to Event Strategist
A positioning and mindset program designed to help you shift from executor to strategic asset.
3, The Experiential Edge Blueprint
An in‑depth master class focused on purpose‑led experiential strategy, emotional design, and measurable ROI.
This is not theory. This is applied education built from real events, real budgets, and real leadership expectations.
The Edgucation Institute was created to bridge the gap between event execution and business strategy.
The curriculum is designed and led by Jenny Howard-Maxwell, an experiential marketing educator and strategist with advanced training in marketing strategy and decades of experience designing, leading, and evaluating high impact experiences for brands and organizations.
The frameworks taught inside the Institute are not theoretical. They are grounded in formal marketing education and real world application, giving event professionals the language, structure, and strategic credibility required at the leadership level.
This is not personal coaching.
This is professional education.
Frequently Asked Questions
Who is The Edgucation Institute for?
The Edgucation Institute is designed for mid career event and experiential marketing professionals who are responsible for execution and outcomes and want to operate more strategically within their organizations or client work.
Is this relevant if I work in corporate events or brand experiences?
Yes. The frameworks apply across corporate events, experiential marketing, internal experiences, conferences, and brand activations.
Is this coaching or consulting
No. This is professional education. The Institute provides structured frameworks, strategic methodology, and practical tools that can be applied immediately to real work.
Do I need a background in marketing or strategy
No prior marketing education is required. The curriculum is designed to translate marketing and strategy concepts into practical application for event professionals.
How is this different from other event education
Most event education focuses on trends, inspiration, or execution. The Edgucation Institute focuses on purpose, strategic thinking, emotional design, and business impact so events can be positioned and evaluated at the leadership level.
How long do I have access
Enrollment includes ongoing access so you can revisit the material as your role and responsibilities evolve.
How quickly can I apply what I learn
Yes. All programs are self paced and built to accommodate full time professionals.
Is this self paced?
Yes. All programs are self paced and built to accommodate full time professionals.
Will this help me prove ROI
Yes. The curriculum includes guidance on defining outcomes, aligning stakeholders, and measuring impact in ways leadership understands.
How do I get access after enrolling
Access is granted immediately after checkout.