Join the Institute, On Demand, at $349/month before the price rises in

0days
00hrs
00min
00sec
Join now

The proof: a few of our graduates, and what clients say

They were stuck too. Now they lead with strategy.

They weren’t just planners. They were event professionals stuck in their roles and ready for the next level. Meet a few of our graduates, see where they started and where they are now, and hear what clients say when you lead with experiential strategy.

Different starting points. The same plateau. The same way off it.

The Planner Plateau™ isn’t about your job title. It’s about being valued for execution instead of strategy, and it shows up in weddings, catering, corporate planning, and everywhere else in events. Our graduates proved the way off works from wherever you start.

Glenda Ann Robertson

Corporate planner and business owner

Glenda Ann Robertson, CPES

St. John’s, Canada

Started in

Corporate event planning

Now

Running her own event business

Glenda Ann was already doing strategic work for her clients. She earned her CPES so they could see it, and so she had the language to explain it.

“The CPES certification gave me the structure and vocabulary to articulate what has always guided my approach to experiential strategy. I’m proud to now hold the CPES designation and grateful for the recognition of the work that brought me here.”
Joshua Pennebaker

Business owner ready for the next move

Joshua Pennebaker, CPES

Something Amazing Events, Colorado

Started in

Wedding planning

Now

Corporate events

Joshua built his business in weddings and was ready for corporate work. He earned his CPES to show corporate clients he can design events that deliver business results.

“This was actually not easy. But 1000% worth every penny. I got more information out of this training program than I did at the Las Vegas MBA. Watch out event world, I am coming for you.”
Aurora Maier

From intern to founder

Aurora Maier, CPES

Lost Coast Getaways, California

Started in

Intern at HM Experiential

Now

Founder of Lost Coast Getaways, a corporate retreat company

Aurora started as an intern at HM Experiential and went on to launch her own corporate retreat company. She came back to earn her CPES, and now uses it to show clients she can prove the results of the retreats she designs.

“The Edgucation Institute’s framework did more than confirm what I was already practicing. It elevated it. I have been seeking an authority reference, and Edgucation Institute delivered.”
Emily Bennett

Moved into a leadership role

Emily Bennett, CPES

City of Aurora, Colorado

Started in

Catering

Now

Business Development Director, City of Aurora

Emily came from the catering world wanting to move into business development. Today she leads business development for the City of Aurora.

“The CPES certification fundamentally changed the way I think about experiences and their role in achieving business outcomes. The frameworks apply far beyond event planning to membership development, partner engagement, and business strategy. It’s a practical roadmap for designing experiences that create measurable impact rather than simply delivering a moment in time.”

What clients say when you lead with strategy

“Magician.”

That’s what the Haven Animal Foundation called Jenny when she presented her strategy proposal for their charity event. It’s the reaction our graduates learn to earn: clients who see the strategy behind the experience, and come back for more.

The Haven Animal Foundation, a client of Jenny Howard-Maxwell, CPES

Your starting point is enough. Let’s prove what it’s worth.

Start on your own schedule today, or save your seat to learn it live with Jenny.

Meet the Advisory Board