Join the Institute, On Demand, at $349/month before the price rises in
Free assessment, about 2 minutes
Are you a planner or a strategist? Find out.
10 quick questions. See exactly where you stand on the path from event executor to experiential strategist, and your clearest next step off the Planner Plateau™.
Take the quizScanned the QR code in Make Them Feel That Way On Purpose? Welcome, you’re in the right place.
What you’ll find out
Most event pros are stuck somewhere on this path. Where are you?
Where you stand today
Whether clients and leadership see you as the person who executes, or the person who shapes the strategy.
What’s holding you back
The specific skills between you and getting paid for your thinking, not just your timeline.
Your next step
A clear, practical move you can make on your very next event.
Everyone in events can execute. Few can prove it worked.
The planner
- Manages logistics
- Presents a timeline
- Talks about venues and details
- Hired to execute the brief
- Competes on price
The strategist
- Designs for business outcomes
- Presents a strategy
- Talks about what people will do
- In the room shaping the brief
- Paid for thinking
Which column sounds like you? The quiz will tell you.
Free assessment
Planner or strategist?
10 questions. About 2 minutes. Answer honestly, there are no wrong answers.
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From planner to strategist
“The CPES certification gave me the structure and vocabulary to articulate what has always guided my approach to experiential strategy.”
“Moving from logistics coordinator should be the goal. The certification was a tough one but very achievable and well worth the time and money.”
“This was not easy, but it was 1000% worth every penny. I gained more from this training than I did at the Las Vegas MBA.”
“Jenny, you are a magician. I am obsessed with your experiential strategy for our foundation.”
Two minutes. One honest answer. A clear next step.
Find out where you stand, and what it takes to get paid for how you think.
Take the quiz