Join the Institute, On Demand, at $349/month before the price rises in
The Live Intensive, first cohort February 2027
Get off the Planner Plateau™ in 30 days, live with Jenny.
Four weeks of live teaching, a small cohort, and real work on your own events. You build your case study together, and learn to market yourself and your business like a pro.
Be first in line. You’ll be the first to know, with the chance to enroll before anyone else. Only 25 seats per cohort.
Who it’s for
You’re good at planning events. You’re ready to be valued for the thinking behind them.
If you plan events in-house
Learn to show the business impact of your events, live, with feedback on the work you’re already doing.
Be the person leadership brings in before the brief is written.
If you run your own event business
Stop competing on logistics and price, and learn to market your business like a pro, even if you’re a business of one.
Move from vendor to strategic partner.
If you’re ready for your next move
Get a new lens, a repeatable method, and a finished case study that tells a stronger story about your value.
Your experience is worth more than logistics. Let’s prove it.
How it works
Four weeks. Live teaching. Real work on your real events.
One hour live, every week
Learn with Jenny and your cohort, and ask questions in real time.
2–3 hours on your own
Apply each lesson to an event you’re already working on.
Office hours
Ask questions about your own event, bring your drafts, and get unstuck.
30 days, start to finish
Walk away with a finished case study.
Only in the Live Intensive
Market yourself like a pro.
Full marketing training so the right people find you, whether you’re growing an event business or building your professional reputation.
SEO for your events business
Google Business Profile
Google Analytics
Google Search Console
Blog writing
Backlinks
Automating your marketing with AI
The heart of the intensive
You’ll work on a real event, and walk away with proof.
Over four weeks we build your strategic case study together, on an event you’re actually working on, and use ExpROI to make it work for your business or your role. Not a certificate of completion: evidence of how you think, ready to use the day you finish.
On your resume and LinkedIn
Show leadership and hiring managers exactly what you bring.
With your clients
Walk into proposals as a strategic partner, not a vendor.
On your website
Let your work prove your value before the first call.
For CPES, included
Submit it for Advisory Board review, then go over it 1:1 with Jenny.
Everything that comes with it
Your printed library, shipped to your door.
Make Them Feel That Way On Purpose
The hardcover book: think like a marketer, design for emotion, prove the impact.
The Experiential Strategist’s Workbook
The official workbook of the Institute, for applying everything to your own events.
A gift from Jenny
The Empowerment Experience
90 days to prove your own ROI. My gift to you, so you can keep proving your personal value long after the intensive ends.
Plus three bonuses
Event RFP Response Sheet
Event Sales Objection Guide
Experiential Strategist Marketing Playbook
In 30 days
Walk away an experiential strategist.
Change how you work, how you see the events industry, how you market your business, and how you market yourself.
Join the waitlistBe first in line. Waitlist members get the first chance to enroll, before anyone else.
On Demand or Live?
Same method, same library, same bonuses. The difference is that the Live Intensive is taught live, with office hours and answers about your own event.
| The Institute, On Demand | The Live Intensive | |
|---|---|---|
| Pace | Self-paced, start anytime | 4 weeks with a cohort |
| Teaching | Self-guided courses | 1 hour live with Jenny, weekly |
| Support | 30 days of Advisory Board support | Live sessions plus office hours |
| Questions | Work through it on your own | Ask Jenny live about your own event |
| Case study | Built on your own | Built together, in 30 days |
| ExpROI | Self-guided | Applied to your business or role, together |
| Library and bonuses | Included | Included |
| Marketing | Marketing Playbook bonus | Full marketing training |
| CPES | Optional | Included |
| Seats | Unlimited | 25 per cohort |
Prefer to start now, on your own schedule? Explore the Institute, On Demand
“This was not easy, but it was 1000% worth every penny. I gained more from this training than I did at the Las Vegas MBA.”
“CPES fundamentally changed the way I think about experiences and how I show up in this industry.”
First cohort, February 2027
Join the waitlist
25 seats per cohort. Waitlist members get the dates and pricing first, before enrollment is announced anywhere else.
Good to know
When does it start?
The first cohort launches in February 2027, with cohorts again in June and September. Join the waitlist and you’ll hear the dates first.
How much does it cost?
Pricing goes to the waitlist first, in January, before enrollment opens to anyone else.
How much time does it take?
One hour live each week, plus 2–3 hours on your own, for four weeks, with office hours for your questions.
Is this for in-house planners or business owners?
Both. The method works whether you lead events inside an organization or run your own business, even a business of one.
Do I have to get certified?
No. CPES is included if you want it. You can also take the method and run with it. It’s your choice.