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Planner or strategist?
10 quick questions. See where you stand today, what’s holding you back, and your clearest next step.
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Resources
Your library for getting off the Planner Plateau™.
Everything in one place, from your first free step to the books on your desk. Not sure where to begin? Start with the quiz.
Start here, free
Your first step off the plateau
The free strategy guide
From Event Executor to Experiential Strategist
Where you are now, what separates executors from strategists, and the first steps to position yourself for brand and corporate work.
Get the free guideThe free masterclass
From Event Executor to Experiential Marketing Strategist
Jenny breaks down the myths that keep talented planners stuck, shows you why attendance doesn’t prove an event worked, and how to measure both ROI and ROE so leadership sees exactly what your events achieved.
Watch the masterclassLearn every week, free
Strategy you can use on your next event
Weekly newsletter
The Tuesday Edge
One strategy every Tuesday you can put to work right away, plus what’s happening in experiential marketing. Short enough to read over coffee.
Subscribe freeThe podcast
The Experiential Strategist
The conversations the events industry has been avoiding, from undervalued work and burnout to pricing and earning a seat at the table.
Listen nowYouTube
The Experiential Strategist
New videos every week on the strategy behind experiences that work, and how to move from planner to strategist.
Watch on YouTubeThe blog
The Institute blog
Practical articles on experiential strategy, proving event ROI, and marketing your expertise.
Read the blogBuild your library
The books on a strategist’s desk
The book, coming October 27
Make Them Feel That Way On Purpose
The exact path from event planner to experiential strategist, with 14 case studies from real events Jenny designed.
Learn about the book
The ROI Pocketbook, $27
Event & Experiential ROI Pocketbook
The ROI vs. ROE framework, real case studies, and ready-to-use language for defending your budget and proving your event worked.
Get the Pocketbook
The workbook
The Experiential Strategist’s Workbook
200 pages of worksheets and clear explanations across all three courses. Best used alongside the Institute.
Get the workbookReady to go further?
Get off the Planner Plateau™ in 30 days, on your own schedule or live with Jenny, and walk away with a case study that proves how you think.