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The official workbook of The Edgucation Institute
The Experiential Strategist’s Workbook
Design experiences that activate emotion. Drive behavior. Prove business impact.
200 pages of worksheets and clear explanations that walk you through the Experiential Edge Blueprint™, step by step, across all three Institute courses.
Reading about strategy is one thing. Doing it is another.
The workbook is where the method becomes yours. Every worksheet asks you to apply what you’re learning to a real event, so by the last page you haven’t just studied experiential strategy, you’ve practiced it.
Built for experiential professionals, brand strategists, and corporate leaders, whether you plan in-house, run your own event business, or you’re ready for your next move.
What it covers
All three Institute courses, in one workbook.
Purpose to Profit
Tie every event decision to the business goal it serves.
The Competitive Edge
Define what sets you apart and how to communicate it.
The Experiential Edge
Design the full experience and prove what it changed.
Best results: use it with the courses.
The workbook was built to go hand in hand with the Institute’s courses. Both pathways include a printed copy, shipped to you.
Available now
The Institute, On Demand
Self-paced courses with the workbook, the book, ExpROI, three bonuses, and a 1:1 session with Jenny.
Start On DemandWaitlist open, February 2027
The Live Intensive
Work through the workbook live with Jenny over four weeks, on your own event.
Join the waitlistWant to start on your own first?
Get the workbook on its own, and begin applying the Experiential Edge Blueprint™ to your next event today.
Get the workbook on Amazon