Strategy you can use on your next event.

Practical articles on experiential strategy, proving event ROI, and marketing your expertise, so you can get off the Planner Plateau™ and get paid for how you think.

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Five Signs You’re Stuck on the Planner Plateau™ (and the Five Steps Off It)

Jenny Howard-Maxwell

Published on: 18/10/2026

Your skills keep growing, but your pay and influence don’t. Five signs you’re stuck on the Planner Plateau™, and the five steps that get event professionals off it.

Planner Plateauevent planner career growthevent planner salaryprove event ROIexperiential strategyevent strategistin-house event plannerevent business owner

Nobody Circles the Doll That’s $2 Off

Jenny Howard-Maxwell

Published on: 14/10/2026

Your RFP response is one page in a stack that all sells the same thing. What 1980s Christmas catalogs and the Cabbage Patch Kid teach event pros about standing out.

event RFP responsehow to win event RFPsevent planner proposalexperiential strategyevent planner differentiationPlanner Plateauevent strategistevent planner pricing

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