Free masterclass · The Edgucation Institute
Get Off the Planner Plateau™
From the planner who executes the event to the strategist who can prove why it mattered.
A free, on-demand masterclass for experienced event professionals, in-house or in business. Learn the one skill that moves you from execution into strategy, and how to start using it tomorrow without starting over.
Watch the free masterclassOn demand. Watch now, on your schedule.
This is for you if
You’ve mastered execution. You’re still measured on it.
- You plan events in-house, and leadership sees you as the person who executes, not the person who thinks.
- You run your own business, and clients compare you on logistics and price.
- You’re an experienced planner, and your career has stalled.
- You’ve been asked “What was the ROI?” and didn’t have a clear answer.
By the end, you’ll know
Why you hit the ceiling, and the way off it.
- Why so many talented event pros hit a ceiling, and why it isn’t your fault.
- The one skill that moves you, your business or your event role from execution into strategy.
- How to start thinking strategically tomorrow, without leaving events or starting over.
- The 10 myths keeping event pros stuck on the plateau.
The Planner Plateau™
Your skill keeps growing. Your pay, influence and opportunities don’t.
Not because you stopped working hard. Because the market stopped rewarding execution on its own. The professionals who break through speak a different language: they connect every event to a business goal, and they can prove what it accomplished.
$61,160
Median pay for employed meeting, convention and event planners.
U.S. Bureau of Labor Statistics, May 2025
73%
Of independent planners earn under $100K a year.
Northstar, 2026
30 days
To learn the skills to get off the plateau, with a case study that proves how you think.
The Edgucation Institute
Your teacher
“I could make any event beautiful. I couldn’t prove what it accomplished.”
Jenny Howard-Maxwell, CPES
I’ve spent 25 years in the events industry, and as founder of HM Experiential I’ve designed corporate, community and branded experiences. I had mastered execution and still felt measured on logistics instead of results.
So I built a blueprint, tested it on real events, and watched a $15K event brief grow into a $100K+ contract when I led with the client’s business objective instead of the logistics. Then I founded The Edgucation Institute to teach it. This masterclass is where it starts.
- MBA
- Founder, HM Experiential
- Speaker, Event Planner Expo NYC
- Top 50 Power Player
- Event Konnector Conference
Graduate proof
Different starting points. The same way off.
“This was not easy, but it was 1000% worth every penny. I gained more from this training than I did at the Las Vegas MBA.”
“CPES fundamentally changed the way I think about experiences and how I show up in this industry.”
“The framework did more than confirm what I was already practicing. It elevated it.”
“It gave me the structure and vocabulary to articulate what has always guided my approach to experiential strategy.”
Free · On demand
Watch Get Off the Planner Plateau™ now.
- Why the ceiling exists, and why it isn’t your fault
- The one skill that moves you into strategy
- The 10 myths keeping event pros stuck
- Your first step off the plateau, starting tomorrow