Strategy you can use on your next event.

Practical articles on experiential strategy, proving event ROI, and marketing your expertise, so you can get off the Planner Plateau™ and get paid for how you think.

Get The Tuesday Edge, free

Join 3,000+ event pros every Tuesday.

Nobody Circles the Doll That’s $2 Off

Jenny Howard-Maxwell

Published on: 14/10/2026

Your RFP response is one page in a stack that all sells the same thing. What 1980s Christmas catalogs and the Cabbage Patch Kid teach event pros about standing out.

event RFP responsehow to win event RFPsevent planner proposalexperiential strategyevent planner differentiationPlanner Plateauevent strategistevent planner pricing

Free, every Tuesday

Get The Tuesday Edge.

One strategy you can put to work right away, plus what’s happening in experiential marketing. Short enough to read over coffee.

Join 3,000+ event pros Or take the free 2-minute quiz