the CPES certification

The certification that moves experiential professionals beyond execution into strategic leadership.

CPES gives you the framework, language, tools, and credential to stop being “the planner” and start being the strategic voice in the room. It’s built for experiential professionals who want to prove event ROI, lead smarter conversations, and be recognized for their thinking not just their execution.

Learn the five‑pillar strategic experience framework you can apply to any brand, event, or activation.

Build boardroom‑ready strategic thinking with ExpROI so leadership can see the impact in their own language.

Earn the CPES designation through board review, signaling that your work meets professional strategic standards.

Become the kind of strategic experiential professional who can credibly ask for higher‑level titles and compensation.

THE Curriculum

What CPES includes:

Everything you need to move from execution into strategic leadership.

  • A strategic framework for designing event and experiential work with measurable intent.

  • Leadership language to communicate value beyond logistics and execution.

  • A complete ROI system to turn experiential work into leadership‑ready metrics, stories, and proof.

  • Positioning that helps you move from “the planner” to a recognized strategic partner in every conversation.

  • A real-world strategic case study and board review process.

  • Your CPES Designation. Certificate, professional title, and LinkedIn badge.

Who this is for:

  • Experiential professionals who are excellent at execution but want to be recognized for strategic thinking.

  • Experiential and events professionals who want to move into higher-level brand activations and strategic experience work.

  • Event and activation leaders who need a clearer way to prove ROI and communicate impact in leadership language.

  • Professionals who are tired of being brought in late and want a seat in earlier, higher-level conversations.

  • People who want a repeatable framework, real-world application, and a credential that validates their expertise.

Who this is not for:

  • People looking for basic event planning training or beginner logistics education.

  • Professionals who are not interested in measurement, business outcomes, or proving what their work changes.

  • Anyone who wants inspiration without applying a real framework to real work.

  • People looking for a quick badge without strategic thinking, board review, or demonstrated application.

  • Professionals who only want tactics and are not ready to lead at a higher strategic level.

YOUR STRATEGIC BRIEF TOOL

Meet ExpROI. Powered by the Edgucation Institute.

ExpROI is the Institute’s strategic brief tool that helps you turn activation thinking into leadership ready documentation before the event and measurable proof after it.

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What CPES Graduates Say About the Framework

“The structure and vocabulary to articulate my value”

“The CPES certification gave me the structure and vocabulary to articulate what has always guided my approach to experiential strategy. I’m proud to now hold the CPES designation and grateful for the recognition of the work that brought me here.”


Glenda Ann Robertson, CPES
St John’s, Canada

“More than confirmed , it leveled up my practice”

“The Edgucation Institute’s framework did more than confirm what I was already practicing. It elevated it. I had been seeking an authority reference, and this program delivered.”


Aurora Maier, CPES
California

“1000% worth every penny”

“This was not easy, but it was 1000% worth every penny. I gained more from this training than I did at the Las Vegas MBA. Once I committed, it changed how I show up in this industry.”


Joshua Pennbaker, CPES
Colorado

STILL NOT SURE?

Frequently Asked Questions

Everything you need to know before you enroll.

Is this self-paced?

Yes. You start immediately and work through the three courses at your own pace. There are no live sessions or deadlines just you, the curriculum, and ExpROI.

What exactly is the CPES designation?

CPES — Certified Professional Experiential Strategist is a board-reviewed certification that demonstrates your ability to design experiences that drive measurable business outcomes. It includes a certificate, the right to use CPES as a professional designation, and a LinkedIn badge.

What happens after I complete the courses?

You submit a strategic case study applying everything you've learned to a real event. The Edgucation Institute Board reviews it. Certification is earned, not given.

Who is this for?

CPES is for experienced event and experiential professionals who are excellent at execution and are ready to be recognized for strategic thinking, ROI, and higher‑level brand activations. It’s a fit if you want a repeatable framework, leadership language, and a credential to back up the way you already think about experiences.

Do you offer payment plans?

Yes. CPES is available for $1,997 today or spread across three payments. Payment plans are available at checkout via Klarna, Afterpay, and Zip. Same course, same certification, same result, just more flexibility in how you get there.

Is this right for me if I already lead strategy?

Yes. Many CPES graduates also hold their CMP or other industry credentials. CPES is designed for professionals who may already be leading strategy, but want a formal framework and board‑reviewed certification to name, structure, and prove what they do so leadership sees it more clearly and they have professional standards to point to.

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