the CPES certification

The certification that helps event professionals move into strategy.

CPES gives you the framework, language, tools, and credential to move beyond execution and into higher-level experiential roles.

Learn the five-pillar strategic experience framework

Build boardroom-ready strategic thinking with Atlas

Earn the CPES designation through board review

THE Curriculum

What your enrollment includes

CPES is more than coursework it includes the tools, review process, and credential needed to turn strategy into proof.

Course 01: Purpose to Profit

The foundation. Learn to define why an event exists before designing anything.

Here's what you get:

Stop planning events. Start defining why they exist
Connect every decision to a measurable business objective
Set goals and KPIs before a single design decision is made
Translate event outcomes into language leadership understands

ENROLL IN CPES — $1,997

Here's what you get:

Define your strategic value and own your role
Communicate your worth beyond execution
Get brought into conversations earlier and at a higher level
Stop being the best kept secret in the room

ENROLL IN CPES — $1,997

Course 02: The Competitive Edge

Your positioning. Learn to define and communicate your strategic value in language leadership actually responds to.

Course 03: The Experiential Edge

The methodology. Design experiences that drive emotion, behaviour, and measurable business outcomes.

Here's what you get:

Apply the full Experiential Edge Blueprint to real events
Design for a specific emotion that drives a specific behavior
Prove your impact with data leadership understands
Earn your CPES designation upon board approval

ENROLL IN CPES — $1,997

ALSO INCLUDED WITH YOUR ENROLLMENT

Atlas — The Edgucation Institute's AI-powered strategic brief tool. 8 steps from event overview to full impact report. Included with your enrollment.

Strategic Case Study — Apply everything to a real event and submit for board review.

Board Review & Approval Certification is earned, not given.

Your CPES Designation. Certificate, professional title, and LinkedIn badge.

YOUR STRATEGIC BRIEF TOOL

Meet Atlas. Powered by the Edgucation Institute.

Eight steps. AI-assisted. From event overview to full impact report. Atlas is the tool that turns your strategic thinking into a document that belongs in a boardroom before the event and after it.

from planner to strategist

One investment. A completely different career.

~~$1,997~~ - Three courses. Atlas tool. Board review. Your CPES designation. Everything included. Self-paced. Start immediately.

STILL NOT SURE?

Frequently Asked Questions

Everything you need to know before you enroll.

Is this self-paced?

Yes. You start immediately and work through the three courses at your own pace. There are no live sessions or deadlines — just you, the curriculum, and the Atlas tool.

What exactly is the CPES designation?

CPES — Certified Professional Experiential Strategist — is a board-reviewed certification that demonstrates your ability to design experiences that drive measurable business outcomes. It includes a certificate, the right to use CPES as a professional designation, and a LinkedIn badge.

What happens after I complete the courses?

You submit a strategic case study applying everything you've learned to a real event. The Edgucation Institute Board reviews it. Certification is earned, not given.

Who is this for?

Event professionals who are ready to stop being measured by execution and start being valued for strategy. If you've ever felt undervalued despite doing excellent work — this is for you.

Do you offer payment plans?

Yes. CPES is available for $997 today or spread across three payments. Payment plans are available at checkout via Klarna, Afterpay, and Zip. Same course, same certification, same result, just more flexibility in how you get there.