You’re one step away from proving what your events are worth.

In 30 days, you’ll know how to prove the value of your events in language clients understand, so they stop shopping on price, pay you more and keep hiring you.

Bonus through Dec 18Enroll by December 18 and get You Own a Business. Plan Like It. free: your 2027 marketing, sales and revenue plan. It lands in your inbox November 18.

Choose how you’d like to pay

Same program, same bonuses, including the 2027 plan, either way.

Best value

$1,497paid in full

Save $102 compared with the payment plan

Pay in full

$533per month for 3 months

$1,599 total

Start the payment plan

“This was actually not easy. But 1000% worth every penny.”

Joshua Pennebaker, CPES, Something Amazing Events, Colorado

Everything included

Three self-paced courses
The ExpROI Strategic Brief Tool
Your case study, reviewed by the Advisory Board
The hardcover book, workbook, and journal, shipped to you
Three bonuses: RFP Response Sheet, Sales Objection Guide, Marketing Playbook
One hour, 1:1 with Jenny: bring a real event and strategize it together, or map out your business’s next move
Optional CPES certification and LinkedIn badge
New, enroll by December 18: You Own a Business. Plan Like It., your 2027 marketing, sales and revenue plan

Paying in full? Enroll below.

Enter your name and email to pay $1,497. Prefer monthly? Start the 3-payment plan instead.

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Run your event business like you hired a marketing agency.

Without the agency retainer. Learn to prove your value, market your business and sell to the clients you actually want.

The Advisory Board Success Promise

Still need help after 30 days in the program? You’ll get 1:1 support to get unstuck and moving forward. You’re not doing this alone.

Quick questions

Is there a payment plan?

Yes. Pay $1,497 in full, or 3 monthly payments of $533 ($1,599 total). Both options include every bonus, including You Own a Business. Plan Like It. when you enroll by December 18. Start the payment plan.

How much time will this take?

As much as your calendar allows. Follow the weekly plan and you’re done in 30 days, or take 60 or 90 days around your events. It’s built for owners who are in the middle of a busy season, not waiting for a quiet one.

I’m not a marketer. Can I still do this?

Yes. That’s exactly who it’s for. You’ll learn to market and sell your business as if you hired a marketing agency, without paying an agency retainer. Plain language, real templates, and your own events as the examples.

Do I have to get certified?

Absolutely not. Learn the skills and use them in your business. If you want the CPES designation and title, it’s there for you, and it earns respect with the clients who are looking for a strategic partner, not just a planner.

Will this work for my kind of events?

If you own an event business, yes: corporate, social, weddings, catering, production or experiential. And if you want to add more corporate and brand clients, it shows you how to reach the people who hold the budget.

How is this different from other event education?

Most event education teaches you how to plan a better event. The Edgucation Institute teaches you how to prove what that event did for your client, and how to market and sell your business so the right clients keep hiring you.

What happens after I enroll?

You start right away, and your printed library (the book, workbook and journal) ships to you. Enroll by December 18 and your 2027 plan lands in your inbox November 18, or right away if you enroll after that. You’ll build a case study on a real event, with optional Advisory Board review for CPES.

Another question? Book a free 15-minute call with Jenny.